CX Maturity Assessment
Elemental Concept Australia
This document sets out the terms of use and the privacy policy that apply to the CX Maturity Assessment (the assessment), an online self-assessment tool operated by Elemental Concept Australia (Elemental Concept, we, us or our) to help organisations understand their customer experience maturity.
By starting the assessment and submitting your details, you confirm that you have read and accepted these terms of use and that you understand how we handle your personal information as described in the privacy policy below. If you do not agree, please do not use the assessment.
We handle personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
The assessment is provided for general informational and educational purposes. It generates an indicative view of your organisation's customer experience maturity based on the responses you give. It is a guide to prompt discussion and reflection, not a formal audit, certification, or professional advisory service.
Your use of the assessment is subject to these terms. We may update them from time to time, and the version presented at the time you take the assessment is the version that applies to your use.
The assessment is intended for people using it in a work or business context. By providing details about the organisation you work for, you confirm that you are authorised to do so and that the information you provide is accurate to the best of your knowledge.
You are responsible for the accuracy of the information and responses you submit. Because the results are generated from your responses, the quality and relevance of the output depends on the accuracy and honesty of the answers you give.
Results are shown to you on screen at the end of the assessment and a copy may be emailed to the work email address you provide. Results are indicative and are provided on an as is basis. They do not constitute professional, legal, financial, or business advice, and should not be relied on as the sole basis for any decision. You should seek tailored advice before acting on the output.
Elemental Concept owns, or has the right to use, all content, design, methodology, scoring, and materials that make up the assessment and the results it produces. You may use your own results for your internal business purposes. You may not copy, reproduce, adapt, distribute, or commercialise the assessment, its methodology, or its outputs without our prior written permission.
We aim to keep the assessment available and working as intended, but we do not warrant that it will be uninterrupted, error free, or secure at all times. We may change, suspend, or withdraw the assessment, in whole or in part, at any time without notice.
To the maximum extent permitted by law, Elemental Concept is not liable for any loss or damage, whether direct or indirect, arising from your use of the assessment or your reliance on its results. Nothing in these terms excludes, restricts, or modifies any consumer guarantee, right, or remedy under the Australian Consumer Law (Schedule 2 of the Competition and Consumer Act 2010 (Cth)) that cannot lawfully be excluded. Where our liability can be limited, it is limited to resupplying the assessment or paying the cost of doing so.
These terms are governed by the laws of New South Wales, Australia, and you submit to the non-exclusive jurisdiction of the courts of that state.
Through the assessment we collect a limited set of personal information: your name, your work email address, your position or job title, and the name of the organisation you work for. We also collect the responses you provide during the assessment, and basic technical information such as your browser type or device information where this is needed to operate the tool.
We collect this information directly from you when you complete the assessment. We collect it so that we can generate and display your results, email you a copy of your results, understand the maturity of the organisations that use the assessment, and, where relevant, contact you about your results and about our services that may be of interest. If you choose not to provide your details, we may not be able to give you your results.
We use your personal information only for the purposes for which you provided it, for related purposes you would reasonably expect, or as otherwise permitted under the Privacy Act 1988. We operate and hold the assessment data ourselves. We do not sell your personal information. We may disclose it to trusted service providers who help us operate our systems and who may only use it to provide those services to us, or where we are required or authorised to do so by law.
Some of our service providers may store or process personal information outside Australia. Where this occurs, we take reasonable steps to ensure your information is handled consistently with the APPs.
Where appropriate, we may use your work email address to follow up about your results or to share related content and services. You can opt out at any time using the unsubscribe option in the message.
We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. We keep it only for as long as we need it for the purposes described here or as required by law, after which we securely destroy or de-identify it.
Under the APPs you may request access to the personal information we hold about you and ask us to correct it if it is inaccurate. We will respond within a reasonable period.
If a data breach occurs that is likely to result in serious harm, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required by the Notifiable Data Breaches scheme.
If you have a concern about how we have handled your personal information, please contact us first. If you are not satisfied with our response, you can complain to the OAIC at www.oaic.gov.au.
We may update this privacy policy from time to time. The current version will be made available wherever the assessment is offered.